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  • Engagement: the secret to savvy higher ed recruiting

    Engagement: the secret to savvy higher ed recruiting

    By William Kartsimas on Thursday, December 1, 2016

    Being nostalgic about the way we used to market, recruit, and manage enrollment in the past is the fastest way to create a gaping vulnerability in your admission operation. You need to understand the psychology of prospective student attention. Because it’s not just about executing on new social platforms. It’s about understanding why an impression converts to attention and how to recruit prospective students using the technology they already use.

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