Colleague® Advancement

Colleague® Advancement

It’s never been a more exciting and challenging time for advancement leaders in higher education. As the competition for funds intensifies, you must cultivate and sustain valuable alumni and community relationships. This requires a strong outreach program, a complete understanding of constituent needs and concerns, well-planned events, and meaningful communication.

Colleague® Advancement helps you improve every step in the fundraising lifecycle—targeting the right prospects, using effective solicitation strategies, tailoring communications, maintaining relationships long term, analyzing ROI of various activities, and tracking industry trends.

With Colleague Advancement, you can:

  • Identify and solicit prospects
  • Cultivate strong, lasting relationships
  • Capture donor preferences and personalize communications
  • Build intelligent campaign trees
  • Process pledges, gifts, pledge payments, matching gifts, and recurring donations
  • Offer self-service to make giving easy

Resource library