Ellucian World Tour Dublin welcomes attendees from across Europe and presents a key opportunity to share ideas and learn what the higher education community is doing to help institutions—and their students—succeed.
Today’s students are more easily discouraged than those of previous generations. If they take a course or two they didn’t need, they may drop out. But even though they are less resilient, they’re also more tech savvy and expect communication to be fairly instantaneous. Students don’t use email. They text you at 2 a.m. when they are studying to ask questions.
Think of education as a map: students need clear directions to get to their chosen destination, and the purpose of a well-designed CBE program is to help students get to where they want to go. But how do we do that? For a CBE program to function, it should be designed backwards. That is, we start with the end in mind—the destination—by incorporating the critical competencies necessary. What are students able to demonstrate after they complete their curricular pathway?
The question used to be, “Do I need to provide phones in the residence halls?” Today, the question is, “How much longer do I need to provide cable TV?” With Amazon, Hulu, and YouTube, students can watch content on-demand from a web-based content provider—so cable TV may quickly become obsolete. Netflix, Xbox, and Pandora are now mission-critical applications for retention initiatives.
The global middle class is growing—and it’s hungry for education. But traditional delivery models in higher education don’t fit the modern student, who has to weigh the time and costs in earning a degree with its tangible benefits. Thus, the emerging models for higher education must be accelerated, focused, and market-driven. And, they have to be accessible and affordable. It’s a tall order.
Texas Tech University’s continuous undergraduate admissions cycle “waits for no man or woman,” according to the executive director for undergraduate admissions. Just how was the institution able to implement Ellucian Recruiter to enhance its winning streak in the battle to recruit best-fit students?
Internationally, our higher education system is considered a jewel, but too few students are completing and too many are shouldering hefty debt. So what’s on the horizon to change?
The numbers are sobering. An estimated 400,000 students drop out of college every year. More than 40 percent of American students who begin at four-year colleges don’t earn a degree in six years. When community colleges are added to the mix, the numbers are even more dismal: Only about half of students actually earn a degree.
These days, the cloud is the most grounded place to be. Colleges and universities are finding it an ideal environment for serving modern technology to modern day students. While the students themselves may not care where technology lives, they do care about what it provides: access, mobility, empowerment, opportunity, connection. All of these things have come to define the way they experience the world. And that world includes education.
First of a series: Using the principles of “choice architecture” and enrollment management software, admissions offices can structure student outreach to guide students toward good decisions that lead to student success.