The path to a culture of high-performance at your institution is rooted in three basic elements: people, process, and strategy.
What’s the biggest market for higher education? If you think it’s 18- to 22-year-olds, your mindset is a few years behind the curve. New studies show that nontraditional learners, those outside the standard conceptualization of a college student, now make up the majority of those pursuing collegiate and postgraduate degrees.
The makeup of the traditional student body continues to change. Colleges and universities still enroll plenty of eager high school graduates in pursuit of two- and four-year degrees. But, increasingly, institutions also enroll older students, many of whom return to college to upgrade their skills in pursuit of a second or third career.
Stop three people on the street and ask them to describe their idea of a typical college student, and you’ll likely get three versions of the same answer: young twenty-something, toting a backpack on campus, still trying to decide what to do with the rest of his or her life.
New government funding grants help institutions develop robust workforce development programs. More incentives mean more prospective students—and more competition.