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  • Build lifelong relationships with your constituents
    Videos / Advancement

    Build lifelong relationships with your constituents

    Discover Ellucian CRM Advance, designed just for higher education philanthropy. Learn how it can help you build support, measure campaign impact, effectively reach your next generation of donors, and so much more.

  • Utilizing volunteers in advancement
    White Papers / Advancement

    Utilizing volunteers in advancement

    Why institutions stand to benefit for many years to come from incorporating more volunteer programming into their advancement strategy—with tips on how to make it work.

  • Powering institutional advancement through technology
    Videos / Advancement

    Powering institutional advancement through technology

    Watch Cornelius M. Kerwin, president emeritus and professor of public management and public policy at American University, share more on the impact of technology on advancement.

  • Improving advancement through technology
    Videos / Advancement

    Improving advancement through technology

    Find out how the Oregon State University Foundation successfully used Ellucian CRM Advance to streamline their processing, improve their analytics, and save staff time and resources with this cloud-based solution.

  • An integrated CRM that spans the student lifecycle
    Videos / Advancement

    An integrated CRM that spans the student lifecycle

    Watch Dave Swartz, vice president and chief information officer at American University, discuss the power of an integrated CRM and explain what colleges should look for when choosing a CRM suite.

  • An integrated CRM suite for higher ed that does it all
    Videos / Advancement

    An integrated CRM suite for higher ed that does it all

    Hear Dave Swartz, vice president and chief information officer at American University, explain how an integrated CRM has benefited his university.

  • Sharing data to enhance the student lifecycle from prospect to alumni
    White Papers / Advancement

    Sharing data to enhance the student lifecycle from prospect to alumni

    Obtaining better data is key to higher education institutions effectively engaging with prospects, students, and alumni throughout the student lifecycle. However, that data is often siloed within administrative and academic departments. These strategies for sharing data across departments will help higher education institutions improve their engagement efforts and optimize results.

  • Turning prospects into donors: Do you have the right moves?
    White Papers / Advancement

    Turning prospects into donors: Do you have the right moves?

    Moves are actions you take to create and deepen relationships with your top donors and prospects. Managing these moves in a formal, strategic fashion—moves management—is widely recognized as a best practice in major gifts fundraising.