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  • Powering institutional advancement through technology
    Videos / Advancement

    Powering institutional advancement through technology

    Watch Cornelius M. Kerwin, president emeritus and professor of public management and public policy at American University, share more on the impact of technology on advancement.

  • An integrated CRM that spans the student lifecycle
    Videos / Advancement

    An integrated CRM that spans the student lifecycle

    Watch Dave Swartz, vice president and chief information officer at American University, discuss the power of an integrated CRM and explain what colleges should look for when choosing a CRM suite.

  • An integrated CRM suite for higher ed that does it all
    Videos / Advancement

    An integrated CRM suite for higher ed that does it all

    Hear Dave Swartz, vice president and chief information officer at American University, explain how an integrated CRM has benefited his university.

  • Sharing data to enhance the student lifecycle from prospect to alumni
    White Papers / Advancement

    Sharing data to enhance the student lifecycle from prospect to alumni

    Obtaining better data is key to higher education institutions effectively engaging with prospects, students, and alumni throughout the student lifecycle. However, that data is often siloed within administrative and academic departments. These strategies for sharing data across departments will help higher education institutions improve their engagement efforts and optimize results.

  • Turning prospects into donors: Do you have the right moves?
    White Papers / Advancement

    Turning prospects into donors: Do you have the right moves?

    Moves are actions you take to create and deepen relationships with your top donors and prospects. Managing these moves in a formal, strategic fashion—moves management—is widely recognized as a best practice in major gifts fundraising.