Focused communications, integrated processes, and easy online access

The University of North Alabama modernized and simplified its enrollment processes and services with Ellucian CRM Recruit

Founded in 1830, the University of North Alabama is the oldest four-year institution in the state—yet despite its historic legacy, UNA’s focus stays trained on its future. In the previous two years alone, the university launched a new major in engineering technology, unveiled a brand-new $40-million science and technology building, and moved to NCAA Division I in all its sports programs. To cap off its campus achievements, it also upgraded its recruitment and enrollment process to attract more best-fit students

To keep pace with changes in demographics, student interests, and workforce trends, UNA continually develops new undergraduate and graduate degree programs. It also offers interdisciplinary and professional programs to meet the needs of adult learners. In keeping with its mission to meet the needs of today’s students, the university decided to increase electronic communication to prospects while offering them a convenient self-service system for inquiries, event registration, and applications.

In the spring of 2015, the University of North Alabama moved to upgrade its enrollment system with Ellucian CRM Recruit, just in time for its 2016–2017 fall recruitment cycle.

Designed for the specific needs of colleges and universities, Ellucian CRM Recruit offers superior configurability, functionality, and integration with Banner® by Ellucian, the university’s existing ERP system. The solution’s automated recruitment tools, prospect and funnel management capabilities, self-service options, and powerful workflows offered UNA the complete recruiting and enrollment-management solution it sought.

Choosing the right solution

When evaluating its options for CRM and enrollment solutions, the university weighed both “an immediate need and a long-term need,” says Nikki Michael, enrollment marketing manager at UNA.

Download this case study to learn more about:

  • How UNA simplified processes for staff and improved the student experience of enrollment
  • The recruitment solution that helped lead to UNA’s largest enrollment ever
  • The process and collaboration that enabled success for all parties involved
Download this Case Study