What will it take to build an analytics-driven campus?

A survey of higher ed leaders

Today’s higher education institutions face numerous challenges, including declining enrollment, low retention and graduation rates, and growing public scrutiny around the value of a college degree. To address these issues, colleges have begun investing in analytics but few have successfully implemented campus-wide programs.

In an effort to understand how higher education leaders plan to use analytics and what is preventing them from implementing enterprise analytics programs, a survey was conducted of 200 presidents, provosts, CFOs, and CIO/CTOs from four-year, two-year, public and private institutions.

The results highlight the fact that although financial barriers are an obstacle, cultural barriers including the need to break down data silos and a fear of exposing inefficiencies, need to be addressed before an enterprise analytics program can be successfully implemented.

In addition, the survey confirmed that analytics priorities differ by title or roles. Enterprise analytics programs that can address the varied questions that different higher ed leaders have, will provide the most value to the institution.

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To learn more about becoming an analytics-driven campus, check out our analytics-powered campus resource page.