Considering CRM? Ask these 5 questions.
If Amazon knows your students’ information, why doesn’t your institution?
- CRM helps institutions deliver the personalisaton students expect
- A higher-ed specific solution can save time and resources
- CIOs should understand which deployment option suits their institution best
In light of the tough economic pressures facing higher ed institutions, it makes sense that constituent management relationship (CRM) solutions have gained widespread use. More and more higher education institutions are implementing constituent relationship management (CRM) systems to help reduce costs, stay competitive, and provide better student services.
But not all CRM systems are built alike. Choose one that can meet your needs today and grow with you in the future, while recognising that simply having a CRM system is not a panacea.
As a CIO, you have the opportunity to shape the future of CRM at your institution. With a broader perspective of the CRM landscape you can select a CRM system that is easy to implement, use, and maintain, so you see a faster return on investment.
By looking at a CRM system implementation as a long-term initiative rather than a short-term project, your institution can prepare for a change that may disrupt roles and processes now but will set up models for success into the future.
Acting as a primer, the five questions in this e-book will help you weigh your institution’s needs (and opportunities) in terms of successfully implementing a best-fit CRM solution designed for higher ed.