With the dust settling on the social media explosion, now is the time to take a careful look at how this tool best fits into an overall donor relations strategy. The real value of social media, however, is in the genuine, authentic conversation that exists. Seeding and nurturing these online conversations, however, requires significant strategy and effort. Keeping up with the latest social networking rage is a challenge for even the most tech-savvy nonprofit, but recommending a social media strategy for your constituents to senior leadership is a whole other ball game.
This session will help you navigate the world of social media (Facebook, LinkedIn, Twitter, etc.) and be able to translate its benefits to your leadership.
Speakers
Lynne Webster, Founder and Principal, Donor Relations Guru®
