Social media and student recruitment
- First-generation and minority students are more likely to use social media when searching for a college
- Overall, prospective students rely on social media during the college search
- Traditional outreach is still important, social media strategy is increasingly useful and powerful
At a time when meeting undergraduate enrolment targets has never been more important, college admissions staff know that they have to communicate with prospective students via social media — a set of tools that is constantly in flux.