Social media and student recruitment

Insights - Social media and student recruitment

Key takeaways 

  • First-generation and minority students are more likely to use social media when searching for a college 
  • Overall, prospective students rely on social media during the college search 
  • Traditional outreach is still important, social media strategy is increasingly useful and powerful

At a time when meeting undergraduate enrolment targets has never been more important, college admissions staff know that they have to communicate with prospective students via social media — a set of tools that is constantly in flux.

Social media and student recruitment

 

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