Why do recent alumni give?
Personalised communications improve alumni giving.
- Personalisation has a significant impact on alumni giving
- 42% of recent alumni who donate do so to pay it forward
- Advancement departments should consider investing in CRM systems to track student interests on campus and after graduation
Remy Lovett, B.A. in Business Management and Spanish, University of Denver, Class of 2017
I donate to my school because I was a scholarship recipient going into college, so it's kind of my own way of giving back. I know the importance of philanthropy.
The University of Denver personalises communications through a lot of different emails and just addressing me by my first name. And also, they're able to track what I've been to in the past, so it's been a really positive experience to get communications for things that they clearly know I have an interest in.