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  4. American University in Dubai Selects Ellucian Banner SaaS to Transform Campus Technology Operations
American University in Dubai building

American University in Dubai Selects Ellucian Banner SaaS to Transform Campus Technology Operations

26 February 2025

Cloud-based student information system to enhance user experience for students and staff at an innovative institution serving a global community

DUBAI, UAE and RESTON, VA – Ellucian, the leading higher education technology solutions provider, today announced that American University in Dubai (AUD) will implement Ellucian Banner SaaS. This innovative cloud-based Student Information System (SIS), available through the Amazon Web Services (AWS) node in the United Arab Emirates, leverages an AI-powered platform to streamline technology operations and enhance the student experience. Paired with Ellucian Insights, a comprehensive analytics solution, the university will empower real-time, data-informed decision-making for staff. As a new Ellucian customer, AUD joins more than 2,000 institutions leveraging Ellucian SaaS solutions to more efficiently scale resources and drive student outcomes.

"American University in Dubai is a forward-thinking institution with a culturally diverse learning community, and we are proud to support their technology transformation with Banner SaaS to advance student success," said Laura Ipsen, President and CEO, Ellucian. "By replacing AUD's legacy system with our cloud-based SIS, coupled with the innovative data visualization capabilities of Insights, the university will be well-suited to adapt to an evolving higher education landscape. This transformation highlights AUD's dedication to leveraging innovation and technology to cultivate academic excellence and empower students to shape a better future."

Leaders from Ellucian and AUD sign the deal.

By transitioning to Banner SaaS, AUD will deliver personalised user experiences for students and staff, simplify complex integrations, and consolidate data to provide a comprehensive picture of each student, enabling staff to deliver timely and thorough support at every stage of their academic path. Robust self-service capabilities and advanced analytics will equip students to take control of their educational journey while staff focus on high-value strategic initiatives.

"At AUD, we constantly strive to adapt and innovate to meet the evolving needs of our students and faculty," said Dr. Kyle Long, President, AUD. "The decision to implement Ellucian Banner reflects our vision for the future, where cutting-edge technology enhances the academic experience and supports our growth as a leader in higher education."

For more information on Ellucian solutions, visit: https://www.ellucian.com/emea-ap/solutions/all-products.

ABOUT AMERICAN UNIVERSITY IN DUBAI

Founded in 1995 as the first private institution of higher learning in Dubai, AUD is one of the most recognised universities in the UAE – with Ministry of Education licensure and US accreditation (SACSCOC) for the institution, as well as the most prominent US-based professional accreditations for its academic programmes: ABET (Engineering), AACSB (Business), NAAB (Architecture), NASAD (Visual Communication and Interior Design), CIDA (Interior Design) and ACEJMC (Communications and Information Studies).

AUD, a university known for its emphasis on effective teaching and the high rate of employability of its graduates, is pleased to be classified as Group II ("Very Good") among research universities according to the UAE Ministry Classification of Higher Education Institutions. AUD has excelled in many areas over the years and has secured the top spot in Student Diversity & Employment Outcomes in Dubai for 2 consecutive years, according to QS Rankings. AUD has also received the "Teaching & Learning Strategy of the Year" award by Times Higher Education MENA 2023. The precedent coupled with AUD's high employability rate (90%+) explains why students from all around the globe with diverse educational backgrounds choose AUD as their destination for higher education.

News Type
Press Release
About Ellucian

Ellucian powers innovation for higher education, partnering with more than 2,900 customers across 50 countries, serving 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalised experiences, and strengthened engagement for students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrolment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving better student outcomes.

Media Contact

Lindsay Stanley | Vice President, PR & Communications
Jess Weston | Associate Manager, PR & Communications


© 2025 Ellucian. Product names are registered trademarks or trademarks of Ellucian or its affiliates, or are owned by other parties and are used by Ellucian with permission.

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