Ellucian Collaborates with Microsoft to Drive Innovation in CRM Solutions for Higher Education, Advancing AI, Innovation and Institutional Resilience
Microsoft Dynamics 365 Sales, Dynamics 365 Customer Service and Microsoft Power Platform bring new AI capabilities, security and scalability to Ellucian's suite of CRM products
RESTON, VA – Ellucian, one of the leading higher education technology solutions providers, announced an expansion of its long-time collaboration with Microsoft to further support institutional outcomes and resilience by upgrading Ellucian's suite of Customer Relationship Management (CRM) products — CRM Recruit, CRM Advise and CRM Advance — to Microsoft Dynamics 365 Sales, Dynamics 365 Customer Service and Microsoft Power Platform. The transition will enhance Ellucian solutions that power student and donor relationships, delivering immersive user experiences and embedded AI for higher education to improve student engagement and financial stability.
"Building on our strong relationship with Microsoft, we are thrilled to expand opportunities for our customers with Microsoft's newest capabilities," said Mike Wulff, Chief Product and Technology Officer, Ellucian. "Ellucian is dedicated to continuous technology innovation, and we are confident that this investment in our CRM products will significantly enhance our solutions, providing institutions with greater security and scalability to foster deeper engagement across the entire student lifecycle — from prospective students to alumni."
Ellucian's CRM solutions are designed to address the unique challenges of higher education, from recruitment to student success and alumni engagement. CRM Recruit helps institutions attract and enrol best-fit candidates in a competitive landscape, CRM Advise supports personalised outreach to support student retention and on-time completion, and CRM Advance strengthens alumni and donor engagement through streamlined campaign and fundraising management.
Benefitting from the latest AI innovations in Dynamics 365 Sales, Dynamics 365 Customer Service and Power Platform, Ellucian customer institutions will be able to further streamline workflows, boost productivity, and free up administrators to focus more on student engagement and success, all while ensuring they have scalable, sustainable solutions for the future.
Hether Danforth, VP U.S. Education, Microsoft added: "By updating Ellucian's CRM products to Microsoft Dynamics 365 Sales, Dynamics 365 Customer Service and Microsoft Power Platform, we are helping provide institutions with the advanced tools they need to optimise recruitment, boost student success, and strengthen alumni engagement. This transition not only enhances the functionality and scalability of Ellucian's offerings but also ensures our mutual customers benefit from the robust, secure, and innovative features of the Microsoft platform."
For more information on Dynamics 365 Sales, Dynamics 365 Customer Service and Power Platform visit: Business Applications | Microsoft Dynamics 365. For more information on Ellucian solutions, visit: https://www.ellucian.com/emea-ap/solutions/all-products.
