Ellucian Unveils New SaaS Solution within its Complete, Cloud Higher Ed CRM Suite
Ellucian CRM Advance provides real-time insight into institutional fundraising performance
- Ellucian introduces Ellucian CRM Advance as part of its full CRM suite
- With Ellucian CRM Advance, advancement professionals have the power to unlock critical insights in their enterprise-wide data
- The solution is designed specifically for higher education advancement efforts to simplify the management of complex engagement activities
Ellucian, the leading global provider for higher education software and services, announced today availability of Ellucian CRM Advance, which is the third mobile-friendly cloud solution in the company’s CRM suite.
When it comes to advancement, many colleges and universities have fewer staff resources to reach alumni and community members. They’re also working overtime without insightful tools to report on donor activity and to help send timely communications to constituents.
According to ACCRAO’s 2015 State of CRM Use in Higher Education Report, only three percent of surveyed institutions are using CRM to support the full constituent lifecycle, while approximately 66 percent of respondents admitted that users don’t have all of the data they need for analysis and planning, imported into their student information system.
With Ellucian CRM Advance, advancement professionals have the power to unlock critical insights in their enterprise-wide data. The solution is designed specifically for higher education advancement efforts to simplify the management of complex engagement activities.
“With Ellucian CRM Advance, we are making it easier than ever for advancement and development professionals to determine the best next step when it comes to donor outreach,” said Jeff Ray, president and CEO at Ellucian. “And when leveraged in conjunction with CRM Recruit and CRM Advise, institutions now have a comprehensive suite of solutions to manage the constituent lifecycle from prospect to alumnus—giving institutions the tools to improve enrolment, retention and graduation rates at a time when these metrics and relationships are increasingly indicative of student and institutional success.”
Built on the Microsoft Dynamics platform, Ellucian CRM Advance integrates with email and calendar solutions to help advancement staff better manage communication plans and campaigns, in addition to daily tasks and activities with constituents. Additionally, Ellucian CRM Advance provides:
- A modern, mobile user interface that provides intuitive, logical, and quick access to data fundraisers need
- A unified view of interactions, so advancement professionals know exactly who has given and who hasn’t
- User tools to create and execute personalised, multichannel communication plans
“We stand on the brink of the next golden age in higher education. Success in this next era will depend, at least in part, on an institution’s ability to deliver an exceptional student experience. Consequently, many institutions are moving towards a more holistic relationship management strategy that supports the entire student lifecycle,” said Nicole Engelbert, director of research & analysis at Ovum. “To enable this approach, college and university leaders must eliminate data silos, while still supporting the myriad of unique relationship management needs that exist within higher education.”
Ellucian CRM Advance is part of Ellucian’s suite of cloud-based solutions, built for higher education and ready today. To learn more, visit: www.ellucian.com/Solutions/Ellucian-CRM-Advance/ or stop by booth 601 at EDUCAUSE.