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  4. Gannon University Selects Ellucian CRM Advance to Support Data-Driven Fundraising and Engagement Campaigns
Gannon University

Gannon University Selects Ellucian CRM Advance to Support Data-Driven Fundraising and Engagement Campaigns

12 September 2019
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Key takeaways

  • CRM Advance will enable Gannon to more dynamically build alumni relationships and better support fundraising efforts.
  • Gannon selected CRM Advance because of its flexible platform, advanced features, and native integration with the university ecosystem.

RESTON, VA – Ellucian, the leading provider of software and services built to power higher education, today announced that Gannon University (Gannon), a private, Catholic university in Erie, Pennsylvania, has selected Ellucian CRM Advance to more dynamically build alumni relationships and better support its fundraising efforts.

In 2018, Gannon began a search for a modern customer relationship management (CRM) solution that would enable personalised communication with stakeholders and alumni along with increased operational efficiency and strong configuration capabilities for staff. The university also required more robust analysis and data reporting tools to drive effective fundraising campaigns and increase accountability. After evaluating competitive offerings from other vendors, Gannon selected Ellucian CRM Advance because of its flexible platform, advanced features, and native integration with the university ecosystem.

“We chose Ellucian CRM Advance due to its highly configurable nature and because it enables us to create the exact reporting, data analysis, and functionality we need,” said Gannon University Vice President of Advancement Scott Rash. “In addition, Ellucian’s detailed demonstrations and commitment to our successful partnership during our search highlighted their standout focus and expertise within the higher education advancement space.”

With CRM Advance, Gannon will have the ability to drive increased campaign performance with customised intuitive dashboards, relevant reporting and more robust analysis of meaningful data. Improved workflow management will enable Gannon to further streamline outdated manual processes and increase overall productivity and efficiency for its staff. Additionally, enhanced features within CRM Advance will allow for more impactful constituent engagement, translating to better long-term relationships between the university and its alumni and supporters.

“We couldn’t be more excited about this partnership with Gannon University and we look forward to watching CRM Advance enable the university to advance its mission, serve its students and community, and inspire philanthropists to transform lives,” said Ellucian Associate Vice President of Advancement Beth Brenner. “Today, it is essential for colleges and universities to have technology that empowers their staff with access to a holistic view in order to develop data-driven strategies and execute innovative campaigns. We’re proud to help such a forward-thinking institution achieve its philanthropic goals.”

News Type
Press Release
About Ellucian

Ellucian is the market leader charting the digital future of higher education with a portfolio of cloud-ready technology solutions and services. From student recruitment to workforce analytics; from fundraising opportunities to alumni engagement; Ellucian’s comprehensive suite of data-rich tools gives colleges and universities the information they need to lead with confidence.

Working with a community of more than 2,550 institutions in over 50 countries, Ellucian keeps innovating as higher education keeps evolving. Drawing on its comprehensive higher education business acumen and suite of services, Ellucian guides its customers through manageable, sustainable digital transformation—so that every type of institution and student can thrive in today’s fast-changing landscape. To find out what’s next in higher education solutions and services, visit Ellucian at www.ellucian.com.

Media Contact

Ali Robinson | Director, Media Relations Ellucian
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© 2019 Ellucian. Product names are registered trademarks or trademarks of Ellucian or its affiliates, or are owned by other parties and are used by Ellucian with permission.

Products & Services

Ellucian CRM Advance

Engage with your audience through their preferred channels, manage outreach, intake gifts, adjust task priorities, and increase campaign performance.

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