Gannon University Selects Ellucian CRM Advance to Support Data-Driven Fundraising and Engagement Campaigns
Key takeaways
- CRM Advance will enable Gannon to more dynamically build alumni relationships and better support fundraising efforts.
- Gannon selected CRM Advance because of its flexible platform, advanced features, and native integration with the university ecosystem.
RESTON, VA – Ellucian, the leading provider of software and services built to power higher education, today announced that Gannon University (Gannon), a private, Catholic university in Erie, Pennsylvania, has selected Ellucian CRM Advance to more dynamically build alumni relationships and better support its fundraising efforts.
In 2018, Gannon began a search for a modern customer relationship management (CRM) solution that would enable personalised communication with stakeholders and alumni along with increased operational efficiency and strong configuration capabilities for staff. The university also required more robust analysis and data reporting tools to drive effective fundraising campaigns and increase accountability. After evaluating competitive offerings from other vendors, Gannon selected Ellucian CRM Advance because of its flexible platform, advanced features, and native integration with the university ecosystem.
“We chose Ellucian CRM Advance due to its highly configurable nature and because it enables us to create the exact reporting, data analysis, and functionality we need,” said Gannon University Vice President of Advancement Scott Rash. “In addition, Ellucian’s detailed demonstrations and commitment to our successful partnership during our search highlighted their standout focus and expertise within the higher education advancement space.”
With CRM Advance, Gannon will have the ability to drive increased campaign performance with customised intuitive dashboards, relevant reporting and more robust analysis of meaningful data. Improved workflow management will enable Gannon to further streamline outdated manual processes and increase overall productivity and efficiency for its staff. Additionally, enhanced features within CRM Advance will allow for more impactful constituent engagement, translating to better long-term relationships between the university and its alumni and supporters.
“We couldn’t be more excited about this partnership with Gannon University and we look forward to watching CRM Advance enable the university to advance its mission, serve its students and community, and inspire philanthropists to transform lives,” said Ellucian Associate Vice President of Advancement Beth Brenner. “Today, it is essential for colleges and universities to have technology that empowers their staff with access to a holistic view in order to develop data-driven strategies and execute innovative campaigns. We’re proud to help such a forward-thinking institution achieve its philanthropic goals.”
