Building an engagement scoring programme
When it comes to donor information, giving histories are just the beginning. Donor-engagement and records-management managers know there’s real value in all kinds of sources. Opened emails, event attendance records, volunteer and board service, even campus swag purchases—all are data points that can be used to better target and predict potential donor giving habits.
Hear from the Rutgers University Foundation about how they successfully implemented an engagement scoring programme, and how you too can unlock the power of the constituent data you already have.
In this webinar you learn about:
- Getting started with an engagement scoring programme—where to begin and who to involve
- What to do with the information you gather
- How to use predictive data modeling for future campaigns