Meet your CRM challenges
In today’s high-tech world, tertiary education institutions must be increasingly savvy. To get attention and forge connections, you need to communicate in interesting, informed ways with the students you seek, the students you have, and the students you’ve already graduated.
Yet at the same time, you must also focus on reducing costs, staying agile and providing better student services—or lose your competitive edge.
As a result, constituent management relationship (CRM) solutions have gained widespread use. In a recent study by industry analyst Ovum, only 10 percent of schools reported not having some kind of CRM – but simply having a CRM system is not a solution. Instead, institutions are looking to implement a comprehensive solution that will meet their long-term needs and have the capacity to grow with them.
Today more than ever, it is essential to nurture relationships throughout the student lifecycle and beyond. Following are three common CRM challenges and how you can overcome them:
Enriching the student experience
It is important to implement an admissions system which can adapt to different needs yet still provide simple standard processes. It can be a challenge for institutions to manage admissions data, follow abandoned applications and become more efficient.
A CRM platform should enable institutions to identify inefficiencies in processing times to help create an effective process from application to decision making. In this video, Paul Travill, Academic Registrar at Heriot-Watt University, explains how they utilised CRM Recruit to create a much more effective and improved application process that has benefited the institution and applicants.
Tailored communications are essential to improving the relevance and response rates of your campaigns. Segmentation and targeting will help you send the right messages to the right people at the right time, letting you reach the students you want and increasing your marketing campaign ROI.
Get noticed by more potential students with inbound marketing—that is, creating and sharing carefully designed content with the outside world. Customised content that appeals to your target audience will attract them to your institution and make them curious to learn more.
Too often, student and other institutional data is scattered across departments, among various personnel, in incompatible formats.
With the right CRM, customisable reporting functions enable you to access key information as soon as you need it, from dashboards to traditional reports, so that you can improve on the tracking and reporting of student progress and other KPIs at any stage.
Our CRM Solutions
- Personalise communications
Reach best-fit students with the right messaging.
- Maximise results
Track performance, increase yields, and deliver better outcomes for your institution.
- Automate workflows
Minimise your administrative work so you can focus on your students.
- Integrate teams
Share integrated student data and assign tasks across your institution.
- Gain compatibility
Designed to work with any student information system and ensures seamless transfer of student data.
- Coordinated support
A single system unites departments with a comprehensive view of students so you can coordinate a plan for success.
- Early Alerts
Detect problems promptly and intervene appropriately before students fall behind.
- Meaningful engagement
Give students easy access to resources and peers, a clear path to success and a guidance plan to get there.
- Informed decisions
Use analytics built for higher education to gain the insight you need to support
- Built-in analytics
Leverage powerful built-in analytics that allow you to easily create your own institution-specific success plans, algorithms, performance indicators, dashboards and reports.
- Gain insight
See how your fundraising efforts are performing to increase accountability.
- Manage programmes
Handle the most complex, nuanced fundraising operations and development campaigns easily.
- Engage deeply
Provide mobile tools that help track and manage the full donor lifecycle to increase giving.
- Streamline processes
Access information that helps staff identify goals, make faster decisions and measure progress.
Where can I get more CRM advice?
Ellucian’s CRM experts will help you define what your institution needs to achieve student and institutional success.
Ellucian is the world’s leading provider of software and services that higher education institutions need to help students succeed. More than 2,400 institutions in 40 countries rely on Ellucian to help enable the mission of higher education for over 18 million students.