Insights - Game on st peters university
Saint Peter's University

Building a new degree programme? Game on.

Challenge

Develop a distinctive online undergraduate degree in business that stands out in a crowded market

Results
  • Developed and launched new degree programme 
  • Gamification built into student experience 
  • Increased recognition for the institution

Partnering to deliver an online learning experience that stands out. 

Online education is rapidly becoming a crowded marketplace, with nearly every institution in the US offering at least some courses via the Internet—and business courses have become some of the most popular. St. Peter’s University desired a programme that would be an attractive alternative to the myriad online business courses currently available. 

In January 2015, St. Peter’s began work to implement an online business degree programme. The institution offered a traditional degree in business but wanted to establish an online BA/BS in business to reach adult learners and those students who were unable to attend traditional college courses. 

“What we wanted to do was to put the entire programme online,” says Elizabeth Kane, dean of St. Peter’s School of Professional and Continuing Studies. “But we wanted a twist. We needed something to differentiate the programme from all the others available.” 

St. Peter’s elected to build a business curriculum using gameful-learning elements, more popularly known as “gamification.” 

To pull it off, St. Peter’s partnered with Ellucian’s Academic and Grant Services’ instructional design team to develop an online degree programme that would be rigorous, challenging, and stand out from the crowd. Most importantly, the courses had to retain St. Peter’s high academic standards—and the university wanted to go live with the programme as quickly as possible. 

We wanted a twist. We needed something to differentiate the programme from all the others available.

Elizabeth Kane, Dean, School of Professional and Continuing Studies, St. Peter’s University