Chippewa Valley Technical College Helping students before they even know they need help
Chippewa Valley Technical College

Helping students before they even know they need help 

Challenge

Provide more proactive, effective student assistance using an integrated advising system

Results
  • Campus-wide student data integration 
  • Improved processes for case notes and early alerts 
  • Ability to improve student success models over time

At Chippewa Valley Technical College, proactive outreach keeps students on track.

“Our students balance so much more than academics and are often too busy to seek out or access resources,” says Natalyn Marlaire, director of advising and services at Chippewa Valley Technical College (CVTC). “If they’re not coming to us, we’re coming to them—in person, by text, by email, through the web. And when we’re proactive, what we’re really saying is, ‘You may not know you need these resources, but you need them.’”

“This kind of outreach only works if our student communications are streamlined and everyone involved can easily see the same data about the students we serve.”

Since 2012, Marlaire has helped lead an overhaul of CVTC’s processes for student advising. Students’ lives are more complex than ever, and they’re much more likely to persist when provided timely assistance. 

The college supports its approximately 11,000 students with proactive outreach that includes resources offered both in-person and online. To do so, the college needed a single, integrated system to handle the flow of information between departments, faculty, and staff across campus. 

“This kind of connectivity to student information, easily and quickly accessed, helps faculty, staff, and leadership see the whole student,” says Jessica Schwartz, registrar at CVTC. “Which means they can support the whole student.” 

To enable that level of engagement with its students, CVTC decided on Ellucian CRM Advise—download the case study to learn how the CRM system is helping the school meet its goals. 

This kind of connectivity to student information, easily and quickly accessed, helps faculty, staff, and leadership see the whole student, which means they can support the whole student.

Jessica Schwartz, Registrar, Chippewa Valley Technical College