The case for analytics
Unlocking your institution’s data to make informed decisions
- Analytics grants an institution unparalleled insight based on data
- Most institutions plan to implement some kind of analytics program
- Perceived barriers to implementation can be overcome
Your institution possesses a wealth of data in a variety of forms—from students’ birth dates and the tweets produced by the marketing department to grades and advisors’ notes. It’s a staggering amount of information that, for the most part, resides in databases or within siloed systems across your campus.
But all of that information represents more than snippets of data taking up precious bits and bytes. It’s a snapshot of what your institution is, what trends are affecting it, or where it’s headed. Institutional data contains clues about the inner workings of the institution—both in terms of what’s going right, and what may be going wrong. The key is to unlock these clues to understand what they’re telling you.
This is where analytics comes in.
Analytics allows an institution to analyze data collected from various points and to make informed decisions about issues. Analytics pulls together the data from those disparate locations mentioned above and helps the user to make sense of it in order to establish plans, goals, direction, or corrective action. In other words, analytics grants a user or institution the ability to chart a path forward or make a decision based on data, rather than intuition or guesswork.