Cultivating women donors: How to appeal to this critical demographic
As women continue to accrue greater wealth, development officers are looking to this key donor group to bolster their fundraising efforts in tough times. A thoughtful approach to appealing to women donors requires a different understanding of what motivates their giving.
Read our article that dispels a few common myths and misperceptions about women and higher education philanthropy and learn how to appeal to this critical demographic.
In this article we will:
- Dispel the common misperceptions about women donors
- Highlight the impact of women in higher education philanthropy
- Share the keys to engaging and cultivating women donors