Enrollment management in an era of change
A survey of trends, challenges, and opportunities in enrollment management.
- Enrollment leaders expect to spend more time informing strategy with data analysis
- Institutions are making headway on several admissions goals, like diversity initiatives
- Institutions are engaging their boards to stimulate enrollment strategy
Today’s enrollment managers must be both strategic and systems thinkers. They must be adroit at assessing and adopting new technologies, and skilled in analyzing data. They must be adept campus politicians. Moreover, they need to work well under extraordinary pressure.
This report offers key findings from a survey of nearly 350 enrollment managers and admissions staff. Download for details on the following trends:
- Enrollment managers would like to spend more time performing data analysis (and acting on it), and more time refining their enrollment strategy
- Institutions are ahead of several admissions goals (such as diversity), with critical exceptions (such as net revenue and total head count)
- Institutions plan to accept more students from waitlists
This report also offers a deep dive into:
- Admissions data trends by category, as well as an analysis of tools institutions are using
- Productive ways that board relationships are utilized in enrollment management
- The top challenges and needs of enrollment managers, such as efficient resource allocation, technology management, and making data-based decisions
Following a detailed analysis of the current state of affairs in student recruitment strategies and financial aid, the report concludes with advice and perspective on the future of this field.