The future of advancement in higher education

Key takeaways

• Institutions are reassessing their technological needs due to mass disruption.
• The pandemic has forced advancement departments to urgently prioritize new strategies.
• There is no one-size-fits-all approach to transformation; each institution’s needs are different.

Despite new challenges posed by the coronavirus pandemic, advancement departments are still responsible for raising funds for their institutions. With dramatic shifts around the world, advancement professionals are working through challenges to find new ways to succeed in the face of an uncertain future.

At this year’s Ellucian Live Online event, three advancement experts came together during a panel discussion led by Ellucian Chief Product Officer Stephen Laster. Panelists discussed current issues, technology adoption, and a glimpse into the new normal for institutional fundraising.

We can't work in the administrative functions the way we used to work. As I think about advancement services, we've been juggling those things forever. This current COVID environment has helped us prioritize, accelerate, and bring together all of these systems and services in a way we never had. We didn't have the capacity to bring it all together before.

Judy Doherty, Associate Vp for Advancement Systems and Services, Dartmouth

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