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Insights - Social media and student recruitment

Social media and student recruitment

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Key takeaways 

  • First-generation and minority students are more likely to use social media when searching for a college 
  • Overall, prospective students rely on social media during the college search 
  • Traditional outreach is still important, social media strategy is increasingly useful and powerful

At a time when meeting undergraduate enrollment targets has never been more important, college admissions staff know that they have to communicate with prospective students via social media — a set of tools that is constantly in flux.

Social media and student recruitment

 

Topic
Enrollment and Retention, Student Experience

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Ellucian CRM Recruit

Give your staff the insights to manage priorities—and give your prospects a great first impression.

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Unites departments with a comprehensive view of student performance and provides tools to effectively engage at every stage of the student’s journey.

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Insights Article - Making authentic connections admissions on instagram
Article
Making authentic connections: Admissions on Instagram

Prospective students are paying attention to colleges on Instagram and institutions need to meet them there with smart, savvy communications.

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How to execute your next great enrollment strategy
Article
How to execute your next great enrollment strategy

The admissions game is evolving. Here’s how your institution can prepare for what’s coming.

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