Everything you’d ever want to know about trends, challenges and latest thinking in higher education.

Latest Insights

Cultivating women donors: How to appeal to this critical demographic

Learn the common myths about women in philanthropy and what motivates their giving.

Past, present, and future: How OSUF is transforming advancement

One year ago, OSUF went live with Ellucian CRM Advance in a move to modernize its operations. We look back on their year of notable successes and explore the ongoing role of CRM in their development strategy, internal processes, donor relations, and future initiatives.

How institutions can take their Day of Giving to the next level

Take your institutions annual day of giving to the next level with these helpful tips.

How higher ed thrives in the next generation of giving

Take institutional advancement to the next level with a few techniques.

The time is now for improving advancement at HBCUs

How historically black colleges and universities can adapt their fundraising strategies.

Generational trends impacting alumni giving

By adopting new ways of approaching prospects and interpreting data, advancement professionals will find improved engagement and giving by millennials. 

Personalize alumni relations with CRM

Armed with the right tools and data, institutions can make stronger connections between people and programs, increasing the likelihood of giving.

Social media and CRM improve alumni targeting

By capturing alumni sentiment on social media and using key CRM tools, institutions can maximize philanthropic support.

OSU takes advantage of a modern CRM fundraising platform

Institutions should consider modern CRM systems that are adaptable.