Forging a lasting personal connection with students
How an enterprise-wide, lifecycle approach to CRM increases enrollment, retention, student success, and alumni engagement
Building relationships with students starts during recruiting and—with the right CRM system—continues long after graduation. To be successful, CRM should be integrated campus wide, data-driven, and designed around students’ varying needs and expectations at every stage of interaction with your institution.
Campus Technology—the go-to resource on trends in higher education technology—has released a special report on CRM strategies that pay off for higher education.
Download the Ellucian-sponsored, Campus Tech white paper today to learn more about:
- Deploying an integrated CRM system—one that takes full advantage of data stored campus wide to coordinate sustained, relevant, and meaningful communications with students
- Understanding the value of CRM—particularly when it comes to meeting student, parent, and alumni expectations and solving financial challenges related to retention, student success, and fundraising
- Creating a strategy for departmental vs. institution-wide CRM—specifically, how to use limited resources while thinking big picture
- Using analytics for data-driven decisions—harnessing business intelligence processes and tools to understand current trends and anticipate future ones