Yeshiva University chooses Ellucian CRM Advance to enable data-driven constituent engagement
- Yeshiva University has chosen Ellucian CRM Advance to support university-wide transformational changes.
- CRM Advance’s relationship management capabilities will track students interests and interactions from enrollment through graduation.
- Student lifecycle data will give YU the ability to focus on data-driven campaigns and personalized communications
Yeshiva University (YU), the premier Jewish institution for higher education in the world, has selected Ellucian CRM Advance to meet its need for a comprehensive fundraising solution that supports university-wide transformational changes and easily integrates with Ellucian Banner®.
“We went through a thorough investigation of the solutions available that would help us meet our goals,” said Josem Diaz, assistant vice president of institutional advancement and operations at Yeshiva University. “Ellucian’s higher education specific expertise, ability to deliver on time and on budget and convincing product demonstrations gave me the confidence that CRM Advance was the right choice for us.”
“Yeshiva is an incredibly forward-thinking university, with a great vision for how its overall advancement and alumni operations can be improved in the future,” said Kim Coelho, Director of Product Management of Ellucian. “The integration of university data with CRM Advance will help the school to unlock valuable trends that can lead to better cultivation and communication with their constituents.”
The university will use CRM Advance’s relationship management capabilities to track students interests and interactions from enrollment through graduation and on to their activity as part of the alumni base. Making use of the information pulled from across the student lifecycle gives YU the ability to focus on data-driven campaigns with personalized communications and generate insights that should improve the overall experience for alumni and staff alike.
The university has also recognized a significant opportunity to increase alumni engagement, and participation. With CRM Advance, YU will be more strategic in its outreach—creating programs that emphasize the right engagement to the right people at the right time, rather than allocating significant amounts of time and resources casting a wide net of potentially unlikely donors.
About Yeshiva University
Founded in 1886, Yeshiva University (YU) brings together the ancient traditions of Jewish law and life and the heritage of Western civilization. More than 7,000 undergraduate and graduate students study at YU’s four New York City campuses: Wilf Campus (Washington Heights), Israel Henry Beren Campus and Brookdale Center (midtown Manhattan) and Jack and Pearl Resnick Campus (the Bronx). YU’s three undergraduate schools—Yeshiva College, Stern College for Women and Sy Syms School of Business—offer a unique dual program comprised of Jewish studies and courses in the sciences and humanities. Graduate and affiliate schools include: Albert Einstein College of Medicine, Benjamin N. Cardozo School of Law, Wurzweiler School of Social Work, Ferkauf Graduate School of Psychology, Azrieli Graduate School of Jewish Education and Administration, Bernard Revel Graduate School of Jewish Studies, The Mordecai D. and Monique C. Katz School of Graduate and Professional Studies, and Rabbi Isaac Elchanan Theological Seminary. YU is ranked among the nation’s leading academic institutions.