Conversation with the Donor Relations Guru: Preparing for a Year-End Giving Season Unlike Any Other

Throughout the year we've witnessed inspiring examples of advancement teams leading through extraordinary uncertainty to support students, engage alumni, and foster a culture of philanthropy. We have seen institutions evolve their strategies to persist through these challenging times and focus on meaningful partnerships to advance their missions. As we approach the year-end giving season: how can institutions continue to effectively engage and steward donors, respond to community needs, and lead through this age of physical distancing and societal change?

Watch our webinar with Lynne Wester, the Donor Relations Guru, as we discuss innovative, thought provoking ways Advancement shops can come together to focus on and engage their constituents during tumultuous times. Learn the importance of concentrating on loyal donors and impact reporting; what metrics really matter; thinking differently about unused endowed funds and the how a global pandemic affects philanthropy.


Lynne Wester, Principal and Founder, Donor Relations Guru
Beth Brenner, Associate Vice President, Advancement, Ellucian
Jenny Jones, Senior Advancement Strategist, Ellucian

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