Humanizing enrollment in a virtual year


The pandemic has drastically affected the admissions process. Like the lecture hall, the admissions tour and the college fair have all gone online. In this virtual year, the lack of face-to-face contact could reduce applicants down to a collection of statistics and numbers. How are admissions officers fostering meaningful connections in our new virtual world?

To examine these questions and more, Ellucian and The Chronicle have partnered to assemble a panel of enrollment experts and admissions counselors for an hour-long virtual forum.

During the forum, panelists discuss:

  • What challenges have arisen for colleges and applicants as a result of the virtual admissions process
  • How changes and experiments played out in a year of disruption
  • Which practices and strategies will endure long after the crisis abates


  • Juan Espinoza, Associate Vice Provost for Enrollment Management and Director of Undergraduate Admissions, Virginia Tech
  • Melissa Falk, Interim Vice President for Enrollment Management and Dean of Admissions & Financial Aid, Muhlenberg College
  • Tony Sarda, Director of Undergraduate Admission, St. Mary's University