Increasing your gift matching potential with Double the Donation


Every year, anywhere from $4 to $7 billion in matched donations are left on the table — and not for a lack of corporate philanthropy programs or donors who want to make their donations go further. Many higher education institutions are falling short on their matching gift potential because their donors don't know about their employer’s corporate matching gift programs, how to check their eligibility, or how to navigate the matching gift submission process.

Watch this webinar for a discussion on gift matching in the higher education space and effective strategies to help institutions make the most of them. The webinar includes an integrated demonstration between Ellucian CRM Advance and 360MatchPro, the matching gift marketing automation platform from Double the Donation.

About Double the Donation:

Double the Donation is the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions. The 360MatchPro platform provides fundraising teams with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. Learn more at and


Kimberly Coelho, Director of Product Management, Advancement, Ellucian
Hannah Silvers, Partnership Manager, Double the Donation