The University of Alabama at Birmingham

A forward-thinking approach to advancement

Using the right technology to increase efficiency, engagement, and communication

University of Alabama at Birmingham - A forward-thinking approach to advancement


  • Improved access to data, reporting, and analytics
  • Enhanced ability to plan and execute fundraising initiatives
  • Improved engagement with constituents


The University of Alabama at Birmingham (UAB) has long depended on its Office of Advancement to fulfill its mission of cultivating socially conscious global leaders and to drive institutional growth. To help further that goal, UAB’s advancement office has focused on the use of innovative technology to improve constituent engagement, including a commitment to utilizing business intelligence and analytics.

To accomplish this, the university elected to modernize its advancement database and integrate various solutions to gain a holistic view of alumni and donor activities—and to optimize fundraising initiatives.

“We want to make sure we're stewarding our donors and constituents and effectively communicating messages that resonate,” says Michelle R. Hussey, assistant vice president for advancement services at the University of Alabama at Birmingham. “And that means we must have the right tools in place to be able to quickly get access to information.”

Download Case Study

Michelle R. Hussey
Assistant Vice President for Advancement Services
University of Alabama at Birmingham

Need support? We're always here to help!


Your one-stop shop for product documentation, assistance, training, and much more.