• Increased attendance at Senior Day events
  • Reduced lines and wait times for prospective students
  • Increased focus on institutional goals


Each semester, the admissions team at Midlands Technical College (MTC) invites area high school seniors to visit their campuses, learn about MTC, and get excited about going to college.

They were primarily using email to communicate with prospective students about the event but soon found that students weren’t responding or even checking their email. So, they implemented a mobile strategy to improve their communication with prospective students by reaching them where they are and improve their experience on campus.

MTC worked with Ellucian to connect a text messaging application to their constituent relationship management (CRM) solution, Ellucian CRM Recruit, and then created an advanced find for mobile communications. Text messages are sent from the CRM and appear on the dashboard in real time, so staff have all information in one place during the event.

“What we really wanted to do was be able to have the messages and our communication history right there on the student records, so we could see everything right there and know what they’ve been told, what information they may have missed, anything like that,” says Peebles.

Students are encouraged to reply to the text message with just their name to be added to the Fast Lane. This lets them skip any lines at the event.

For students who don’t respond to the text message, or who don’t have a mobile phone, they can still take advantage of mobile check-in stations. Staff are positioned around campus with the list of registrants on their smartphone. As students arrive, they can check in with a staff member and go straight to the event.

Mobile check-in stations allow staff to assist students, especially those who may feel lost on a new-to-them campus, in multiple locations. And it eliminates bottlenecks and congestion, especially when large groups show up at the same time.

This mobile communication strategy has increased the number of students who register and show up to the event, reduced wait times, and improved efficiencies.

“It’s made us look a lot better, much more tech savvy than just having a piece of paper or the laptop on the table,” Peebles adds. “We want to give a good impression to our students. As much as possible, show them that we’re trying to be up-to-date on the latest technology.”

Staff have responded favorably, too. When they are signed into the CRM, whether on their phone or laptop, they have all the information they need at their fingertips. They can see how many students were sent a text message and of those how many responded, which according to Peebles is about 75 to 80 percent of students.

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Reaching Gen Z students through mobile communications

Midlands Technical College modernized their communication strategy and event registration process with Ellucian CRM Recruit

Student with cellphone
Bryan Peebles
Associate Director in Admissions and Testing
Midlands Technical College
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Midlands Technical College uses Ellucian CRM Recruit to reach prospective students by text message, increasing event attendance, reducing wait times, and improving their experience.


As recruitment has gotten increasingly competitive in the wake of the COVID-19 pandemic, the University of the Incarnate Word (UIW) has developed a targeted communication strategy to grow their application pool and meet the expectations of prospective students today.

Processing multiple application types across several professional schools, UIW consolidated a range of student data into one platform using CRM Recruit. Custom imports eliminated time-consuming manual data entry and enabled UIW to focus on innovative outreach efforts such as a contactless “Drive Thru Tour” for prospective students to safely explore the campus. Additionally, with the capacity to separate applicants into different constituencies, UIW could personalize and automate messages to each targeted group at every stage of the admissions funnel, ensuring that they never lose touch with their incoming class.

Using processing and communication tools from Ellucian Recruit, UIW was able to improve efficiencies and increase applications during the pandemic, while equipping themselves for continued innovation in the years to come.

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University of the Incarnate Word

Segmenting and targeting communication led to application increases. 

University of the Incarnate Word

Year-over-year increase in total applications


Year-over-year increase in completed applications


Reduction in manual data input time

Julie Weber
Senior Director, Enrollment Services
University of the Incarnate Word
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As recruitment has gotten increasingly competitive, the University of the Incarnate Word (UIW) has developed a targeted communication strategy.


  • A better student experience for applicants—from their first engagement with the university and beyond
  • Applicant-processing inefficiencies eliminated, allowing the university to increase activity within the postgraduate admissions function without having to expand the postgraduate admissions office
  • A self-funding investment, helping to deliver a more sustainable funding model


The National University of Ireland, Galway (NUI Galway) receives a regular stream of undergraduate applications. However, the university’s plans for future growth is focused on its postgraduate student population. With ambitions to recruit students from the European Union and those further afield, NUI Galway’s 2020 vision is to increase postgraduate intake by over 10 percent.

The higher education sector in Ireland is generally experiencing increases in its international intake, with a growing number of students applying from outside the European Union, from countries including China, India, North America, and Brazil.

For NUI Galway, bringing its full postgraduate recruitment process in-house and streamlining the way it is handled by the admissions office was an important step toward achieving the university’s ambitions.

“The appetite for introducing efficiencies through technology is changing. In order to be a world-class university, we have to be able to provide world-class services, and in order to deliver this we need to have the right systems to support those services,” says Stephen O’Dea, NUI Galway’s admissions officer.

It is this ambition to provide a world-class experience that led NUI Galway to consider a new student recruitment system that would streamline the recruiting and admission processes and support its postgraduate intake.

NUI Galway chose CRM Recruit to help the university consolidate its postgraduate application process by bringing together EU and non-EU applications and taking direct payment for the application fee, as is typical for institutions in Ireland. CRM Recruit also gave NUI Galway flexibility, since the solution can either be used as a standalone system or can integrate with other solutions. “The flexibility of Ellucian CRM Recruit was key because we knew that one size was not going to fit all. We knew there were different ways of doing things. We also wanted to have more control over the way we managed our recruitment processes at NUI Galway,” says O’Dea.

For NUI Galway, Ellucian stood out in the market for its dedicated approach to higher education, which was a key contributing factor in the overall decision-making process when selecting a student recruitment system. “It would have been a risk to go to another vendor that perhaps didn’t really understand the sector or the specific requirements of a university,” says O’Dea. “Ellucian’s expertise and knowledge of higher education, and ability to think creatively, gave us a considerable amount of comfort and reassurance. We wouldn’t have got to where we wanted to be today without the support from the team at Ellucian.”

The implementation of CRM Recruit has resulted in many efficiencies for NUI Galway with a far more streamlined application process for postgraduate applications. O’Dea concludes: “We’ve already started to identify ways in which we can enhance our student recruitment and marketing efforts with CRM Recruit—for example, target our own undergraduate students before they have graduated. Working together with Ellucian, we have shown that we are able to deliver a large-scale systems implementation project, on budget and in time, and do it well. Looking ahead, this has really set the stage for new, exciting initiatives at NUI Galway, and we are excited about the future.”

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New student recruitment system supports postgraduate program growth

NUI Galway streamlines the application process with Ellucian CRM Recruit, delivering an improved experience for staff and students

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Stephen O’Dea
Admissions Officer
The National University of Ireland, Galway
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New student recruitment system supports postgraduate program growth


  • Two-year graduation rate increased from 16% to 19%
  • Six-year graduation rate increased from 38% to 50%
  • More effective communications across campus


We've increased our two-year graduation rate in the last four years from 16% to 19%. We've increased our six-year graduation rate over a seven-year period from 38% to 50%. And among community colleges, 50% is a very good number. Retention is difficult for any institution, at a community college particularly. We take all comers for the most part. Most of our programs are open enrollment. Some aren't. So nursing, respiratory therapy, or health care programs are not open enrollment, but most are.

So, to retain a student, we have to do all sorts of things to keep those students engaged. Unless we have data, we cannot understand who our students are, how they are behaving in class, what we're doing right as an institution and what we're doing wrong as an institution. So, it's very important to us to have data, and very good data, to support the stories.

We have a program called CRM Advise that helps our counselors, our faculty, and staff communicate with our students very effectively. From the time they enter class, and actually before they enter class, until they leave, we want those students to be able to understand if they are going off track in any way, whether it would be grades, whether it be attendance, Advise helps us understand that.

Students, they think we're on their back, we're asking for too much information and we're intruding. And then they quickly realize that, for them to be successful, they need, in many cases, a helping hand. And so, it's up to us as faculty, as staff, as administrators to help our students stay on track.

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Data fuels increased graduation rates

Muskegon Community College strengthens student-counselor communications with Ellucian CRM Advise

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Dale Nesbary
Muskegon Community College
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Muskegon Community College strengthens student-counselor communications with Ellucian CRM Advise

Ellucian Expands Strategic Partnership with D2L

Closer alignment ensures customers a seamless end-to-end experience from sales through support

RESTON, VA  — Ellucian, the leading higher education technology solutions provider, today announced an expanded partnership with D2L, a global learning innovation technology leader. Based on customer demand, the organizations will extend their existing technology partnership to be inclusive of enhanced go-to-market capabilities to better serve customers.

As today’s higher education institutions recognize the evolving needs of students, faculty and staff, an integrated experience across technology providers is essential. Through their existing API integrations, Ellucian ERP/SIS platforms and D2L Brightspace automatically synchronize user, course and enrollment updates across systems in real-time and in bulk for hundreds of customers. A stronger partnership between Ellucian and D2L will make it easier for more colleges and universities to integrate their LMS and ERP/SIS platforms, ensuring a streamlined experience beginning with the sales process through to implementation and support.

“Ellucian’s open SaaS Platform was designed to support the unique and ever-evolving needs of higher education. With seamless integrations to Brightspace, Ellucian customers can link essential data to inform decision-making across all facets of the higher education experience,” said Steve Harris, Chief Revenue Officer, Ellucian. “Building on our longstanding partnership with D2L, our expanded agreement demonstrates our commitment to open and extensible technology platforms and will make it easier for institutions to secure the greatest value from their investments.”

"D2L is committed to delivering an integrated teaching and learning experience that enables the exchange of student information that is designed to drive collaboration, personalization and engagement," said Puneet Arora, Chief Revenue Officer at D2L. "We're delighted to expand our partnership with Ellucian, a leader in student information systems, and further enhance our powerful learning innovation platform, which currently enables more than 1,800 applications and technologies. I know our customers and partners will benefit greatly from our enhanced ecosystem that unites people, processes, data and technology to create highly personalized learning experiences.”

Ellucian proudly partners with a world-class ecosystem of organizations to provide higher education solutions and services that drive value for its customers, communities, and shareholders. For more information, visit:

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 EDUCAUSE 2021: Ellucian Showcases Solutions, Insights and Partnerships that Deliver the Future Now

RESTON, VA and PHILADELPHIA, PA — Ellucian, the leading higher education technology solutions provider, today announced details of its onsite presence at EDUCAUSE 2021, the annual conference that brings together IT leaders and professionals in higher education. Ellucian’s plans include breakout sessions, product demos and in-booth sessions reinforcing the company’s commitment to supporting the unique needs of today’s higher education institutions and learners.

More than 50 Ellucian experts will be onsite meeting with customers, partners and other conference attendees. Activities will highlight Ellucian’s ecosystem of innovations that connect all aspects of an institution’s technology on Wednesday, October 27 and Thursday, October 28 at booth #401. Demo stations will feature conversations around core application solutions, student lifecycle, extensibility and Ellucian Experience, the company’s new SaaS-based user experience platform that addresses student expectations and simplifies campus life.

“At Ellucian, we spend every day focused on how we can help drive success for the 26 million students and more than 2,700 institutional customers who benefit from our technology. Our solutions and services deliver modern technology platforms to support institutions so they can deliver the future now,” said Laura Ipsen, President and CEO, Ellucian. “Working with our partners and customers across the EDUCAUSE community, Ellucian is delivering the experience tomorrow’s students expect today.”

Ellucian’s 2021 EDUCAUSE Sessions include:

The Role of Institutions and Technology in Creative Inclusive Communities for Students in Online Learning
Wednesday, October 27, 2:15 p.m. – 3:00 p.m. ET
Location: 203AB, 200 Level
Tara Kissel, Senior Learning Experience Designer, Ellucian
Heidi Schuler, Learning Experience Designer, Ellucian

‘Crisitunity’: Learning from a Difficult Time to Make a Better Future
Thursday, October 28, 9:15 a.m. – 10:00 a.m. ET
Location: 108AB, 100 Level
Dr. Timothy M. Chester, Vice President for Information Technology, University of Georgia
Rupa Saran, Dy. Chief Information Technology Officer, Coast Community College District
John Rathje, Vice President for Information Technology and Chief Information Officer, Kent State University
Moderator: Dr. Timothy M. Chester, Vice President for Information Technology, University of Georgia

In-Booth Theatre Sessions:

Theater sessions will be held in Ellucian’s Booth (#401). Each 20-minute session will start at time indicated, with 15 minutes for presentation, and five minutes for Q&A. To register for the sessions below, visit

Session: Connecting Your Campus Ecosystem with Ellucian Ethos
Wed, Oct. 27 at 12:30 p.m. ET
Thurs, Oct. 28 at 3:10 p.m. ET
Presenters: Mariam Tariq, SVP of Product Management, Ellucian; Michael Kennedy, Principal Solutions Consultant, Ellucian

Session: The “Experience” Your Constituents Need
Wed, Oct. 27 at 1:10 p.m. ET
Thurs, Oct. 28 at 12:30 p.m. ET
Presenters: Connie Minnick, Principal Solutions Consultant, Ellucian; Michael Kennedy, Principal Solutions Consultant, Ellucian

Session: Your Path to the Cloud
Wed, Oct. 27 at 1:35 p.m. ET
Thurs, Oct. 28 at 1:10 p.m. ET
Presenter: Bob Zwarycz, Solutions Architecture Director, Ellucian

Session: Improve Enrollment Outcomes with CRM Recruit
Wed, Oct. 27 at 10:35 a.m. ET
Thurs, Oct. 28 at 10:35 p.m. ET
Presenter: Tim Dawson, Principal Solutions Consultant, Ellucian

Session: Streamline Your Workflows for Your Campus
Wed, Oct. 27 at 3:10 p.m. ET
Thurs, Oct. 28 at 10:10 a.m. ET
Presenter: Connie Minnick, Principal Solutions Consultant, Ellucian

Session: Discover the Student Lifecycle – Learn More About CRM Advise and Degree Works
Wed, Oct. 27 at 10:10 a.m. ET
Thurs, Oct. 28 at 3:35 p.m. ET
Presenter: Tim Dawson, Principal Solutions Consultant, Ellucian

Ellucian is leading the digital transformation of higher education with more than 1,100 institutions worldwide in the cloud. For more information, visit:

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Missouri Valley College Selects Ellucian to Upgrade Technology Operations

Ellucian Colleague ERP to Modernize the User Experience for Students, Faculty and Staff

RESTON, VA and MARSHALL, MO — Ellucian, the leading higher education technology solutions provider, today announced that Missouri Valley College (MVC) has selected Ellucian Colleague to modernize its technology operations. A new Ellucian customer, MVC joins more than 650 institutions worldwide using Ellucian Colleague.

Missouri Valley College will implement Colleague, a comprehensive ERP platform that connects students, faculty and staff across departments — including admissions, registration, student services, and billing. The new infrastructure will deliver flexibility and long-term sustainability, while both increasing IT security and providing 24/7 access to online services. Moving to Colleague will reduce manual processes and create a more efficient campus, equipping faculty and staff with integrated data across systems to support student success.

“We are thrilled to have partnered with Ellucian as we venture into a large-scale digital transformation here at MVC. We believe that this partnership will take our technologies and student services to new heights. Most importantly, we will be able to become a much more agile campus, a need that was recently heightened by the on-going pandemic,” said Omar AlRefae, Principal Software Engineer and CIO.

“Missouri Valley College recognizes that today’s students have high expectations for a modern user experience across all aspects of their daily life – including their college experience. By implementing Ellucian Colleague, MVC is transforming to meet the unique needs for their users, providing easy access and expanded offerings for students, faculty and staff,” said Laura Ipsen, President and CEO, Ellucian. “Colleague will unlock efficiencies campus-wide while freeing up IT resources to be more attentive to student needs. We welcome MVC to the Ellucian customer community and look forward to a strong partnership.”

For more information on Ellucian Colleague, visit:

About Missouri Valley College

Known for its dynamic, richly diverse, and friendly educational environment, Missouri Valley College offers many opportunities to grow in mind, body, and spirit. Grounded in the liberal arts, undergraduate studies empower students to master interdisciplinary skills needed to succeed in a knowledge-based global society. MVC offers over 30 academic programs, study abroad program, extracurricular activities, and a wide variety of sports. The most popular majors include education and business, criminal justice and exercise science. Above all, Valley is committed to student success. For more information, call (660) 831-4000 or visit

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Springfield College to Modernize Operations Using Ellucian SaaS Solutions

Cloud technology to streamline processes, integrate data and deliver an exceptional user experience

RESTON, VA and SPRINGFIELD, MASS — Ellucian, the leading higher education technology solutions provider, today announced that Springfield College has selected Ellucian’s SaaS technology to modernize operations and improve the user experience for students, faculty and staff. A new Ellucian customer, Springfield College joins more than 1,100 institutions worldwide in the cloud with Ellucian.

Using Ellucian Banner, a cloud-based Enterprise Resource Planning (ERP) solution, Springfield College will integrate systems and improve workflows across financial management, human capital management, financial aid, customer service and the institution’s Student Information System. Integrated data across systems will equip faculty and staff for better decision-making campus-wide. Upgrading operations to a SaaS environment will remove significant maintenance and administrative burdens for the institution and ensure business continuity with a modern, easy-to-use platform.

"After an extensive search, we look forward to our partnership," said Dr. Mary-Beth Cooper, President of Springfield College. "We see Ellucian Banner SaaS as an integral part of our overall strategic commitment to accelerating a digital transformation that leverages best practices, drives operational efficiencies, and builds a modern, more integrated, and responsive technology that meets the needs of our students, faculty, and staff. Ultimately, we will be able to serve our community's evolving needs while remaining agile and affordably sustainable."

“We are pleased to welcome Springfield College to the Ellucian community. Our partnership reinforces the institution’s commitment to delivering a superior student experience and leverages Ellucian’s SaaS solutions to free up internal resources to focus on student success,” said Laura Ipsen, President and CEO, Ellucian. “Implementing Banner in the cloud will strengthen the resiliency of Springfield College’s technology operations — a proactive step to future proof the institution.”

For more information on Ellucian Banner, visit:

About Springfield College

Springfield College is an independent, nonprofit, coeducational institution founded in 1885. Approximately 4,100 students, including 2,500 full-time undergraduate students, study at its main campus in Springfield, Mass., and at its regional campuses across the country. Springfield College inspires students through the guiding principles of its Humanics philosophy – educating in spirit, mind, and body for leadership in service to others.

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  • Cloud-based system provides 24-hr service
  • The application process is faster and more effective
  • Flexible system meets recruitment needs in different countries


I'm Paul Travill. I'm the academic registrar at Heriot-Watt University. We have campuses in Scotland, Dubai, and Malaysia. How you recruit and apply to be an applicant in Malaysia or Dubai or the UK are all very different from each other.

And so, when we were looking for a new admissions system, we were really keen to find one that's really adapted to cope with different needs in different countries, but still meet the Heriot-Watt need of actually having simple standard processes that were effective and able to manage our data in a far better way than we were able to perform. And CRM Recruit just stood out as being the most modern effective application system we could find.

Between our campuses, we have staff working 18 hours a day, six days a week. Our Dubai campus operates Sunday to Thursday, and Malaysia and Scotland Monday to Friday. So actually, having time when we could take systems down to keep updates and backups was increasingly difficult. The cloud just gives us that solid stability 24-hour a day service. Staff can, if they're out recruiting, go out in the field at recruitment fairs, can just log on and access it through the web.

It's just completely changed the way we're able to do our admissions processes. What it's enabled us to do is actually pick up on applicants who started the process, and not quite completed the application. So, we can start to chase applicants. It's enabled us to start to look at our process times where we've had some inefficiencies in processing, and really speed that up, so that turning around the applicant’s process form application through to decision making is far faster, and it's now a really effective system.

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Helping students and staff with faster application processing

Heriot-Watt University attracts students around the world using Ellucian CRM Recruit

Woman sitting in chair using tablet
Paul Travill
Academic Registrar
Heriot-Watt University
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How Heriot-Watt University attracts students to campuses across the globe through a cloud-based recruitment system. 


  • Improved administrative processes, e.g. financial aid, revenue collection, and employee payment
  • Improved collaboration between IT, finance, and departments
  • Ongoing strategic effort toward operations improvement


When an institution thinks about what distinguishes it from another, not many would focus on business or administrative processes—that is, the processes used to award financial aid, pay employees, pay bills, collect revenues, etc. These processes require substantial investment and ongoing support, yet the primary measures of what sets an institution apart are usually the quality of programs and faculty, the quality of student learning, and the institution's outcomes.

This is where Hinds Community College was different. The institution realized that it could not build an environment of student success without operational success while it struggled with issues around operational capacity. Student needs were not being met, and their lack of satisfaction was being shared on social media.


To increase the expertise on staff, achieve better return on investment in its ERP, enhance systems performance, and drive efficiencies in all functional areas, Hinds engaged Ellucian Professional Services. The overall aim was to establish a higher-performing operational environment that would better enable student success.

Beginning in May 2014, Hinds has experienced a clear increase in its operational capacity to meet the challenges associated with student success, and claims that it is getting its worth out of the investment in professional services. There is a significant divide between any software purchase and the services that come with it, and Hinds essentially built a bridge between the software and services to be successful.

Ellucian has empowered staff in the functional offices at Hinds to make the most of Colleague, and the institution continues to increase operational efficiencies across all functional areas by refreshing staff skills to remain current. Moreover, the consultants have given Hinds a much wider view of Colleague's capabilities, and of operational success in general, based on their experience with other institutions.

Hinds has since experienced a clear increase in its operational capacity to meet the challenges associated with student success, and claims that it is getting its worth out of the investment in professional services. Staff in functional offices at Hinds are empowered to make the most of their ERP, and the institution continues to increase operational efficiencies across all functional areas by refreshing staff skills to remain current.

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Improve operations, increase student success

How Hinds Community College improved operational efficiency with Ellucian Professional Services

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Navneet Johal
Research Analyst, Education Technology
Ovum Consulting
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How Hinds Community College improved operational efficiency with Ellucian Professional Services. 

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