Ellucian CRM Advance

Take the next steps towards the digital future that your staff, alumni, and donors expect today.

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Cultivate, engage, and manage donor relationships

Build and grow a strong culture of philanthropy at your institution with Ellucian CRM Advance, a robust cloud-based solution that lets you track and manage donors throughout the lifecycle. By incorporating data-backed insights into your advancement strategies, you can enhance your fundraising efforts to reach institutional goals while cultivating and maintaining stronger relationships with your constituencies.

Grow business capacity

Cultivate more meaningful donor relationships

Tailor donor activities to target new givers and establish more personalised engagement plans.

Increase fundraising outcomes and campaign returns

Review campaign activity through configurable search, reporting, and data sharing capabilities.

Provide real-time insight and reporting

Deliver holistic views of all aspects of constituent engagement on any device, at any time.

Gain staff efficiencies

Automate outreach, workflows, unified-views and more intuitive data entry.

Easily adapt and scale

Integrate with a wide range of solutions as your needs grow and evolve.

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Featured Insights

A campaign framework for fundraising in a changing economy

In this COVID-19 era, does the traditional concept of a campaign still apply? Learn strategies for pivoting fundraising campaigns during a pandemic.

COVID-19 as Advancement's innovation opportunity

How Advancement professionals can embrace the changes made by the pandemic and build a template for the future.

Realigning fundraising efforts to support student success and well-being

Advancement teams have been tasked with raising funds to support immediate student needs during the global pandemic. Here's how they can realign campaigns to best support students.

Staying engaged with recent grads in the age of social distancing

How to digitally connect with young alumni and cultivate donor relationships when in-person opportunities aren't an option.


Manage outreach, intake gifts, adjust task priorities, and increase campaign performance.

Extend prospect research

Enhance your fundraising with data-rich built-in views, intuitive reporting, and simple workflow tools.


Access data quickly and securely with personalised mobile fundraiser dashboards— know who has given and who hasn’t.

Insights at your fingertips

View campaign progress and see donor engagement histories and trends among prospects in real time.

Mark Koening

We chose CRM Advance because we were looking for technology that was built today but had a future for tomorrow.

Mark Koenig, Assistant Vice President for Advancement Services, Analytics, and Digital Strategies | Oregon State University Foundation

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