Technology transformation in higher ed advancement
Technology provides new opportunities for advancement efforts
- The advancement landscape has fundamentally changed
- Aligning technology with business goals can help institutions be successful
- Technology offers the needed tools to further build and foster donor relationships
What’s changed in today’s advancement landscape, and how can technology make a difference?
Higher education advancement has undergone a fundamental change recently. The social and economic realities of the past 10 years have irrevocably transformed the way institutions and foundations approach building community and fostering institutional support.
The impacts of these factors demand a strategic response. Tax law changes, advances in direct marketing, and the growth of stewardship culture all intensely shape the higher education advancement market today. Today’s students, who are tomorrow’s alumni, also require different engagement from alumni of the past.
These tectonic shifts in the advancement landscape pose a serious challenge. The question for the field is not only how does advancement stay on top of these trends, but also how does advancement need to adapt to come out on the winning end?
In this guide, you’ll find insight from some of the most innovative leaders in higher education and information on how to navigate recent changes in advancement through the alignment of business strategy and technology.