University of Louisiana Monroe
Doubled applications during a pandemic
During the height of a pandemic, a university doubled the number of applications it received.
Challenge
Taking preemptive action to meet enrolment goals.
Results
- Overall applications increased 155%
- Applications for online graduate programmes grew 383%
- Applications for online undergraduate programmes rose 144%
Summary
The leadership team at the University of Louisiana Monroe recognised early on that the coronavirus pandemic would have a profound impact on the institution’s operations. To protect their enrolment pipeline, they quickly launched a one-month initiative to waive application fees using their CRM system to set-up the promotion, track applicants, and create and send emails. #FreeAppApril, promoted via traditional and social media channels, more than doubled the number of applications compared to the same period last year.
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