Insights - University incarnate word
University of the Incarnate Word

Meeting the needs of adult students and the Texas economy.


Implement a solution to manage every stage of the recruiting and enrolment funnel

  • Improved efficiency through integration
  • Better insight, targeted marketing
  • Enhanced student experience, personalised content

Integration, insight, and targeted communications: A game changer for the University of the Incarnate Word. 

In 2015, the Texas Higher Education Coordinating Board adopted a new goal: By 2030, 60 percent of 25- to 34-year-olds in the state will hold a post-secondary degree or certificate. The current number: 38 percent.  

University of the Incarnate Word (UIW) is committed to supporting this goal. Its Extended Academic Programs offer a range of adult learning opportunities designed to provide high-demand skills while accommodating students’ already busy lives. This includes undergraduate and graduate degrees, as well professional development programmes.  

In an effort to expand its reach to adult students, UIW recently sought a better system for managing every stage of the recruiting and enrolment funnel. They needed: 

  • A centralised tool for tracking prospective students and applications across departments and throughout the lifecycle  
  • Better data to improve marketing efficiency and effectiveness  
  • The ability to personalise communications and respond to inquiries quickly and through multiple channels 

“In the end, we decided to go with Ellucian CRM Recruit, because it offered the best combination of integration, insights, and communications capabilities,” says Julie H. Weber, director of marketing and recruitment, Extended Academic Programmes. “And it wasn’t just the choice for our Extended Academic Programmes. Our traditional and international offices are using the new solution as well, so we’re all finally integrated.” 

Ellucian CRM Recruit has made life easier for both staff and students. Our work is more efficient, our marketing more targeted, and our relationships with prospects stronger. All of this is reflected in the improved numbers for inquiries, applications, and enrolment.

—Cyndi Porter, Vice President, Extended Academic Programmes, University of the Incarnate World