How to build an engagement scoring program

Gain insights on donor behavior and develop predictive giving from constituent data using an alumni engagement scoring program

How to build an engagement scoring program

How do you know your advancement tactics are having an impact on the next generation of donors? That’s where alumni engagement scoring comes in.

Turn cumulative data into predictive giving models that help you plan where best to invest your resources, discover new patterns in donor cultivation, and ultimately drive more donations. Learn how to build an engagement scoring program that can help you meet your fundraising goals.

In this e-book, explore how to:

  • Determine best-value fundraising methods
  • Evaluate the quality of your alumni insights
  • Prioritize donors using a predictive model
  • Develop reliable methods of interpreting data
  • Cultivate the next generation of giving