Providing a coherent constituent experience throughout the donor giving lifecycle is critical for all advancement offices, but particularly when meeting the challenge of engaging young alumni. Millennials represent an increasingly important persona in fundraising, but their behaviors and priorities will differ from those of other generations.
Institutions must equip their donor engagement campaigns with modern, flexible toolsets to best inspire millennial giving.
In this webinar, explore these donor engagement topics:
- Understanding the millennial philanthropist
- Where to effectively reach young donors
- How to define the online giving experience
- Planning the donor engagement journey
- Building a data model around constituents
