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Creating a culture of philanthropy

The University of Denver boasts an impressive culture of philanthropy among students by engaging them with authentic, personalized communications that help students appreciate the importance of (and opportunities that come from) philanthropic work. When advancement efforts start with current students, it helps students understand the value of giving, especially among students who may be actively benefiting from the generosity of others.

Why do recent alumni give?

Regardless of institution size, advancement departments across the country are looking for ways to engage the next generation of givers. What drives recent graduates to donate? How can institutions use data to increase annual giving? Watch as a graduate of the University of Denver explains why she donates to pay it forward and how personalized communications can impact alumni giving.

Implementing the right technology to meet campaign goals

To meet ambitious campaign goals and to enable the kind of data integrations and constituent communications that help advancement teams thrive, the University of Denver implemented Ellucian CRM Advance. Now, teams are empowered with more information at their fingertips while working on the road, and leaders can make strategic adjustments to campaign activities based on real-time data.

Powering institutional advancement through technology

Watch Cornelius M. Kerwin, president emeritus and professor of public management and public policy at American University, share more on the impact of technology on advancement.