360MatchPro by Double the Donation integrates directly into Ellucian CRM Advance to capture employment information and follow up appropriately with donors about matching gifts. Institutions using donor-facing customer experience web pages within CRM Advance to accept online donations can also add 360MatchPro's company search tool to their online donation forms. This allows donors to determine their eligibility and begin the matching gift process at the actual point of donation.

Double the Donation retrieves transaction records from CRM Advance. With this connection, Double the Donation's software, 360MatchPro, can send off automated outreach that identifies match-eligible donors and empowers them to submit their matching gift requests with simple next steps. This leads to increased matching gift revenue without unnecessary effort so that matching gifts become simple for your donors and your team. For more information, see CRM Advance.

Double the Donation pulls transaction IDs, donor names, and donor contact information from CRM advance to automate matching gift outreach to all donors. Those automated messages prompt donors to enter their employment information so that 360MatchPro can determine donor eligibility. From there, eligible individuals are guided directly to their company's matching gift request form. Organizations will be able to track donor engagement and other matching gift metrics within their 360MatchPro portal.

Interested in leveraging this integration to grow your matching gift revenue? Fill out this form and we will be in touch.