Insights - University of north alabama
University of North Alabama

Focused communications, integrated processes, and easy online access. 

Challenge

Meet the needs of modern students with improved recruitment, admissions, and enrollment management processes  

Results
  • Improved communication with prospects  
  • Ability to track prospects  
  • Increased efficiency via self-service access 

Modernizing and simplifying enrollment processes and services.

Founded in 1830, the University of North Alabama (UNA) is the oldest four-year institution in the state—yet despite its historic legacy, UNA’s focus stays trained on its future. In the previous two years alone, the university launched a new major in engineering technology, unveiled a brand-new $40-million science and technology building, and moved to NCAA Division I in all its sports programs. To cap off its campus achievements, it also upgraded its recruitment and enrollment process to attract more best-fit students. 

To keep pace with changes in demographics, student interests, and workforce trends, UNA continually develops new undergraduate and graduate degree programs. It also offers interdisciplinary and professional programs to meet the needs of adult learners. In keeping with its mission to meet the needs of today’s students, the university decided to increase electronic communication to prospects while offering them a convenient self-service system for inquiries, event registration, and applications. 

In the spring of 2015, the University of North Alabama moved to upgrade its enrollment system with Ellucian CRM Recruit, just in time for its 2016–2017 fall recruitment cycle. 

It’s absolutely the best thing about this system, that prospects can inquire in one place, they can apply in one place, they can register for an event in one place, they can check their missing supplemental items for their application in one place.

Nikki Michael, Enrollment Marketing Manager, University of North Alabama 

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