University of Louisiana Monroe

Doubled applications during a pandemic

Taking preemptive action to meet enrollment goals  

University of Louisiana Monroe logo with purple background
155%

overall increase in applications  

383%

increase in online graduate program applications 

144%

increase in online undergraduate program applications 

 

The leadership team at the University of Louisiana Monroe recognized early on that the coronavirus pandemic would have a profound impact on the institution’s operations.  

To protect their enrollment pipeline, they quickly launched a one-month initiative to waive application fees using their CRM system to set-up the promotion, track applicants, and create and send emails. #FreeAppApril, promoted via traditional and social media channels, more than doubled the number of applications compared to the same period last year. 

 

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