University of Louisiana Monroe

Doubled applications during a pandemic

Taking preemptive action to meet enrollment goals  

University of Louisiana Monroe logo with purple background

overall increase in applications  


increase in online graduate program applications 


increase in online undergraduate program applications 


The leadership team at the University of Louisiana Monroe recognized early on that the coronavirus pandemic would have a profound impact on the institution’s operations.  

To protect their enrollment pipeline, they quickly launched a one-month initiative to waive application fees using their CRM system to set-up the promotion, track applicants, and create and send emails. #FreeAppApril, promoted via traditional and social media channels, more than doubled the number of applications compared to the same period last year. 


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