Expanding market reach and improving the experience for students and staff
Create a single, consolidated system to manage student support
- Single system to manage support
- Improved communication with students
- More proactive engagement with students
Hawkeye Community College brings together faculty and staff to improve student outreach
Hawkeye Community College is a public two-year institution with campuses located throughout the Cedar Valley in Iowa. The college serves approximately 5,000 students and is focused on providing a high-quality, affordable education to learners at a variety of stages—from those fresh out of high school to adult learners returning to college.
Because the institution serves such a wide variety of students with different needs and expectations, Hawkeye Community College began looking for a CRM system that would allow it to more easily support student engagement and build a foundation for student success. “Hawkeye is a mix of urban and rural students creating a diverse campus with unique needs,” says Lisa Ciesielski, associate director of advising and orientation at Hawkeye Community College. “This presents challenges in the needs of students. We work with many students where finances are a concern, and in many cases transportation can be an issue.” In addition, many of the students who come to Hawkeye are balancing full-time careers or family commitments.
Hawkeye Community College leadership engaged higher ed consultants and experts to help them establish a vision of “Hawkeye for the Future,” and examined which tools—whether technological or cultural—might be required to help the institution bolster student success.
Hawkeye ultimately chose Ellucian CRM Advise to provide the critical functionality needed for student success goals, allowing the institution to have a singular view of their students for improved outreach and support.
It is great to see how the system is allowing staff and faculty to work together to help students. People are coming together and providing student assistance more proactively.Lisa Ciesielski, Associate Director of Advising and Orientation, Hawkeye Community College